An audio guide for the Long Night of Museums?
Museum Night offers a journey of discovery through the diversity of a city’s cultural landscape. Every year, thousands of visitors flock to your museum—including not only familiar faces, but also many who have only heard of your museum or haven’t been there in a long time. In other words: a broad audience that you would like to turn into returning visitors. To do so, however, you must create a memorable experience.
Personal stories full of emotion, excitement, and character give the institution a unique voice that leaves a lasting impression on the audience. On-site, personal storytelling is unbeatable, but it’s impossible to scale for several thousand visitors. An audio guide provides the necessary support here. This offers visitors an easy introduction and results in greater satisfaction with the museum experience.
For the audience: Scan the QR code and let's get started
A good audio guide is easy to create. That’s right—in our experience, “good” for visitors means a voice with heart, character, and expertise. Instead of a sterile recording studio and a flawless recording, the goal is to convey a sense of liveliness (similar to radio and podcasts).
That’s why the Long Night of Zurich Museums decided to accompany the audience on their journey of discovery with an audio guide. Twenty-one institutions, including the Museum Rietberg and Cabaret Voltaire, created 5- to 10-minute highlight tours. This gave visitors a warm welcome, exciting insights, and a peek behind the scenes—directly from the directors, curators, educators, and artists.
For the museum: Take photos directly with your smartphone
The Long Night of Museums used the web-based audio guide from Wonnder (formerly Audio-Cult) for this purpose. Museums were able to easily record and upload a tour in just 1–2 hours using a smartphone or computer. Thanks to the built-in AI filter, studio-quality audio can be achieved at the touch of a button, with virtually no difference from a professional recording studio.
Visitors can open the audio guide using a QR code. The tours are accessible directly, without needing to install an app. They are preloaded in the background to ensure a seamless visitor experience, even in locations without a stable connection.
An event attracting more than 20,000 visitors
Thepositive impact of an audio guide for Museum Night is clear: Several thousand visitors took advantage of the service and gained better access to art, science, and history through the accessible audio guide. The tours received extremely high ratings on , with an average of 4.8 out of 5 stars.
From the Rietberg Museum to the FIFA Museum,the University of Zurich’s Archaeological Collection, and the Cabaret Voltaire: Many of the museums that created a tour for the Long Night have chosen Wonnder as a long-term partner thanks to the platform’s simplicity and accessibility.
👉 Would you like to learn more about using audio guides for the Long Night of Museums? Then write to us at hello@wonnder.com.
In the meantime, the Highlight Audioguides format has also proven successful for other events and major gatherings. For example, it was used during the open house celebrating the reopening of the Konzert & Theater St. Gallen. We are constantly developing new features and partnerships to make cultural offerings more inclusive and accessible.
Would you like to create an audio guide?
Create a professional audio guide in 3 easy steps:
1. Sign up at wonnder.com
2. Create a new tour
3. Upload audio, photos, and captions
and you'll be able to share a professional audio guide on your own!
